 “When we first thought about a tourism venture we identified
where we wanted to set up and then train people to deliver the
tours. They were the two things we did first and then it has been
go, go, go”. (Mitchella, person.comm, 2004)
We had our products before we set up the business because we had
already been doing promotional things on a small scale. Because the
demand was becoming more and more we got to the point where we thought, “make
it a business it is either going to work or it is going to fail”.
People said we were “mad” trying to run a business with
three little kids but basically I said well if you don’t have
a go how you going to know so we did. We have had no financial assistance
from anyone we use the money we generate from the business to promote
the business. We did a 5 year business plan to give us a guideline
so that we know that we are actually moving forward and not backward
and with any business plan things can get altered because your vision
gets bigger and better so we basically came to the end of the first
business plan and reached all the objectives that we wanted to reach
and so basically had to start again and we realized that we are going
to have to get really big to meet the demand that is out there. We
want to do promotional videos and all these other things but at the
same time we want to keep it authentic. We have to keep that authencity
to our products. We made sure that we “crawl, then walk, then
run and not just get up and run and fall flat. The first thing we
did with our business plan or marketing plan was identify is there
a niche out there, how much of a need, can we fulfil that need, we
had a whole lot of consultants come in and offered a range of information,
for instance Jo-Jarret Consultants, South West Development Commission
and others knew we were interested in getting something done. The
consultants were passionate and they did the legwork for nothing
because they knew we were just getting started so it was like a joint
venture/cultural side of things.
CONTACT:
Mitchella or Mark Webb
PO Box 890
BUSSELTON WA 6280
Ph/Fax: +618 9756 2075
Email: bushtucker@bigpond.com
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